>> INCREASE SALES AND CONVERSION RATES
Even simple movement makes the product more tangible and brings it to life. The consumer gets a better sense of scale, texture, shape and design. This positively impacts on purchasing intent and drives higher sales. Retailer Zappos has seen an increase in conversion rate of between 6-30% with products that use video.
>> DECREASE RETURNS
Because consumers feel better informed about what you're selling, expectations are met and they are less likely to return their items. Ice.com's returns dropped from 12% to 9% for product pages that use video.
>> IMPROVE COSTUMER EXPERIENCE AND ENGAGEMENT
Video is the closest thing you can get to delivering the in-store experience online. It creates a more engaging and immersive buying experience, increasing your site's stickiness, dwell time and share potential.
>> VIDEO CONTENT BOOSTS SEO
Google recognises video content as being of higher relevance and interest than traditional copy on websites. Video improves your SEO, giving you the opportunity to gain more cut-through and exposure. Correctly optimised video has up to 50 times better chance of appearing on the first page of Google than any given text page in the index (Forrester Research).