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Retailer Zappos has seen an increase in conversion rate of between 6-30% in sales and has grown its web offering to ensure that most of its products can now be viewed using a video. (ReelSEO.com).



Shoeline.com improved their conversion rate by 44% for product pages containing videos. (Econsultancy).




Ice.com's conversion rate for viewings increased by 400%, whilst returns dropped from 12% to 9%. (Econsultancy).




According to the outdoor and leisure retailer Simply Group, 'returns rates are now closer to that of a normal high street retailer than of other e-commerce sites.' (Econsultancy).



Any given video in the index stands about a 50 times better chance of appearing on the first page of Google than any given text page in the index.' (Forrester Research).



Retailers are using online video to improve the customer experience. 'Video can remove a lot of the uncertainty people have in buying certain items online.' (Craig Wax, CEO of Invodo, in eMarketer).



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